Gett For Business — Brand Refining, Case Study


Gett, previously known as GetTaxi, which is a global on-demand mobility company that connects customers with transportation, goods and services. The mission was to Upgrading the look and feel of marketing material for the Gett's subsidiary — Gett For Business.


Gett's goal was to uplift their everyday design language to a more clean-cut and "business" look while still working in the company's brand borders. After helping with the rebranding for One Transport , they decided to go ahead and let me lay the design guide lines for for this project as well. The work was done in collaboration with Gett's design and marketing team.

  1. The design must work in three languages (Hebrew, Russian and English)
  2. Keep it simple enough so it will be easy to use by different designers


The design approach was to add air, in order to communicate the marketing message in a quite and culm way. The way to do so was by:

  1. Softening the amount of black using — 75% transparency instead of 100% that been used for other brand materials
  2. Less use of yellow — decreasing its use to minimum
  3. Creating a grid system of ⅓ — ⅔ to maintain order throughout the design materials
  4. Large images and fewer amount of text
  5. Black and White Images with the same Colour correction filter
  6. Adding white space to the design sheet
  7. Thin font, Large titles

Gett Colours:

R=251 G=183 B=32
C=0 M=30 Y=96 K=0

R=0 G=0 B=0
C=75 M=68 Y=67 K=90

R=255 G=255 B=255
C=0 M=0 Y=0 K=0

R=66 G=139 B=201
C=73 M=37 Y=0 K=0

R=112 G=126 B=140
C=60 M=44 Y=35 K=5

R=163 G=174 B=185
C=37 M=25 Y=20 K=0

Gett For Business Colours:

R=251 G=183 B=32
C=0 M=30 Y=96 K=0

R=58 G=56 B=55
C=55 M=50 Y=50 K=65

R=255 G=255 B=255
C=0 M=0 Y=0 K=0

R=0 G=0 B=0
C=75 M=68 Y=67 K=90

R=178 G=173 B=172
C=15 M=15 Y=15 K=20

R=235 G=235 B=236
C=3 M=2 Y=2 K=3

Result Examples:

Admin Manual Booklet for the WebApp. This brochure helps teach admins about all the features of the b2b platform, from ordering cabs for employees to filling reports. ▸ View Booklet

Gett For Business Sales Deck
(a visual way to communicate a company's sales concept to the ideal customer).

   View UK Booklet   

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