Upgrading the look and feel of marketing material for the Gett's subsidiary — Gett For Business. Gett's goal was to uplift their everyday design language to a more clean-cut and "business" look while still working in the company's brand borders. After helping with the rebranding for One Transport, they decided to go ahead and let me lay the design guidelines for this project as well. The work was done in collaboration with Gett's design and marketing team.
The design approach was to add air, in order to communicate the marketing message in a quiet and calm way. The way to do so was by: