Gilad Sotil

Design.

Get for Business

Brand Refining, Case Study
The mission

Upgrading the look and feel of marketing material for the Gett's subsidiary — Gett For Business. Gett's goal was to uplift their everyday design language to a more clean-cut and "business" look while still working in the company's brand borders. After helping with the rebranding for One Transport, they decided to go ahead and let me lay the design guidelines for this project as well. The work was done in collaboration with Gett's design and marketing team.


Challenges
  1. The design must work in three languages
    (Hebrew, Russian and English)

  2. Keep it simple enough so it will be easy to use by different designers
booklet mockup








Approach

The design approach was to add air, in order to communicate the marketing message in a quiet and calm way. The way to do so was by:

  1. Softening the amount of black using —
    75% transparency instead of 100% that been used for other brand materials

  2. Less use of yellow —
    decreasing its use to minimum

  3. Adding white space to the design sheet

  4. Creating a 3/3 grid system to maintain order throughout the design materials

  5. Large images and fewer amount of text

  6. Black and White Images with the same Colour correction filter

  7. Thin font, Large titles

third layout demo


Colour Palette


Secondary Palette